Google Snatch - Dud of the Year

Google Snatch Review.

Overpriced, poorly-written waffle.

Google Snatch, a new e-book by British marketer Latif would have to be one of the most disappointing reads this year. The sales letter promised so much:

"Discover Google's Undisclosed Secret".

Yeah, right. There are no "secrets" in this book. None.

"It has got NOTHING to do with SEO..."

Crap. This book is ENTIRELY about SEO.

Now, I have no doubt Latif has achieved significant success. There are real sites referenced in the book and the results are there to see. But if you're hoping to find some new ideas and concepts, you'll be disappointed.

The main reason behind Latif's success is the way his sites are structured. He does extensive keyword research and then builds sites using a keyword hierarchy and keyword variations. Nothing wrong with that - it's a logical and effective way to build a website. But an "undisclosed secret"? I don't think so. Ken Evoy has been advocating building sites this way for years. Ken's Affiliate Masters Guide, written years ago, and entirely FREE, says this:

"Think of your site as a pyramid, with the home page crowning the pinnacle. Your home page should link to seven other pages. These seven Keyword-Focused Content Pages will contain content that is about your most profitable keywords AND that fit with the whole Site Concept and VPP."

The rest of Latif's book is made up of various optimisation techniques, even thought the book has "NOTHING to do with SEO", such as how to write titles and meta tags, what to write when asking for a reciprocal link (even though he disses recip linking) with MULTIPLE examples etc. I don't dispute any of the info presented, but again, nothing new.

And then there's some real pearls such as submitting to article directories (gee, why didn't I think of that), but with a twist - submit to EVERY article directory you can find but rewrite your article each time, again with MULTIPLE examples. Or create content by rewriting someone else's article. Just don't copy it, mind you. Exactly how you are adding value to anything with this method I have no idea.

But what really bugged me the most was the poor way the info was presented. Truly, if I read "Do you see what I'm getting at?" one more time I was going to scream.

Perhaps I'm being too harsh. There were a few ideas I'll take on board. But they could have been factually presented on one page. 16 pages of article directories I don't need. 5 pages of the same article, with slight variations, I don't need. The 30 pages of introductory waffle, I don't need. In fact, the waffle never ends. Just give me the facts Latif.

Verdict? Save your money.

Tags: google snatch review seo keyword research steve pronger latif free traffic