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How to Create a Small Business Website - FREE GUIDEA Guide for Small & Local Business Owners to Creating an Effective Website Put Your Business on the Web - the RIGHT Way! Chapters:
Introduction
Are you a small business owner? Do you run a local business which services local customers only? Have you wondered what the Web can do for your small business? After all, it is the WORLD Wide Web. That's a big marketplace, and I'm just a little guy, right? The fact is, as high-speed Internet and an "always-on" connection becomes more commonplace, more and more people are using the Web to find local service providers. If a search yields no results then it can be broadened into surrounding areas. Can a yellow pages ad do that? But, will these potential customers find your website when they search? And if they do, what effect will it have on them? Will it provide information and solutions to problems? Will it establish trust and authority? Will it pre-sell them on your services? Or will it simply say "Here we are. This is what we do. Ring us if you really must". The Web represents a fantastic opportunity for switched-on small and local business owners to connect with both potential and existing customers, and develop new customers and relationships. Why? Most of your competitors are asleep. They either concluded that the Web didn't work because they "put up a website" which got no traffic and didn't convert the visitors it got, or they figure "I have a yellow pages ad. I don't need a website." But they'd be wrong, because their potential customers ARE using the Internet to find information and solutions to problems that relate to their service. And potential customers ARE using the Internet to find local service providers. This guide will help you identify and target those potential customers, and build an ongoing, low-cost and effective business generator. Let's put your business on the web, the RIGHT way! Next - Is Your Business ready for the Web? © Copyright 2002 - 2008 |
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