Put Your Business on the Web
the RIGHT Way!

Writing Your Website Content

Create website content You might have heard the expression “content is king”. I can tell you that it’s absolutely true. It makes no difference how well your site is designed or how much traffic it gets, it is your content which will achieve your objectives.

How many times have you left a website simply because you found no useful content? A website is not one big ad. If it provides nothing more than a duplicate of your “this is what we do” yellow pages ad, your visitors will not stick around long.

When a visitor arrives at your site you have mere seconds to grab their attention. They want to know “what’s in it for me?” They want to be informed and educated. They probably already know that you’re a tax accountant, for example, and provide all the usual services such professionals do. What they want to know is how you are going to save them money, relieve their pain or make their lives better.

One thing you should NOT do is leave the copywriting to your web designer. No one knows your business like you. You mightn’t consider yourself a great writer, but really, you don’t have to be. Just write your content as if you were speaking directly to your customer, right there in front of you, one on one.

Leave out the industry jargon.

Focus on BENEFITS.

Try to have more “you”s than “we”s.

If you’re not comfortable with copywriting at all then you can of course hire a professional copywriter. They don’t usually come cheap though.

The best person to write your content is YOU.

Good content is also the foundation of good search engine results. Yes, you have to include the right keywords as I’ve already discussed, but human beings read your content and react to it. Search engines want to deliver their customers to sites which deliver useful, unique content. If they send a searcher to your site and that searcher hits the back button immediately after arriving, trust me, they’ll notice, and it will negatively impact your rankings. More importantly, you’ve lost a potential customer, most likely never to return.

Write your content BEFORE you move on to the next step – constructing your site.

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