Create Effective Landing Pages Easily
“The times they are a changin”. When it comes to Internet Marketing, Bob Dylan’s words certainly ring true. If you’re thinking in terms of “building a website” for your small business then you’re already behind the times. To grow your business you don’t need a “website”. What you need is LEADS…leads that convert into sales and revenue. Yes, traditional websites can and still do fulfill that objective but a dedicated “landing page” can be far more effective. In this 2018 update of my Leadpages review 2017 we’ll look at what this software can do for your business online.
What is the Purpose of a Landing Page?
A landing page…also known as a “squeeze page”…has the primary objective of guiding the visitor towards a desired action, with minimal distractions. Leadpages is software for creating landing pages and forms which integrate with your website, social media and email marketing campaigns. The concept works something like this…
- Create a “lead page” where you offer something of value for free, e.g. an ebook or course, in exchange for your visitor’s contact details
- Integrate that page with your email marketing so you can send automated follow ups or broadcasts promoting your product or service
- Drive traffic to your landing page using social media
Leadpages in Action
You don’t have to go far to see Leadpages examples…I’m using it right here! On the top right of this page you will see a link to download a free report I created called “WordPress Site Building Simplified”. For a demo just click that link and you’ll see a pop-up which prompts you to enter your name and email, after which you will be directed to the download link.
This “Leadbox” was created with Leadpages and integrates with my AWeber account. When a form is completed the data is passed through to a specific list on AWeber which I have created for Web Business Solutions visitors. NB: AWeber is an email marketing and autoresponder platform I have been using for many years and recommend.
Here’s some examples of great landing pages (well I think they’re great) I created with Leadpages for training and courses…
These examples are hosted by Leadpages. That’s right…you don’t actually need your own site to use LP and you can create multiple pages. I drive traffic to these pages mainly with traffic services such as KrisClicks and Rebrandable Traffic, as well as Facebook pages and ads. Once you have captured your lead visitors can be directed to a thank you page. Dedicated templates are available for this purpose.
Using Leadpages with Facebook
Another cool thing with this software is you can use it to create a tab on your Facebook page which works the same as a landing page. Once you’ve created your landing page it can be published to Facebook several ways including via a plugin on your WordPress site. The plugin is available for download directly from your account.
Like to see an example? If you have a look at my Facebook page for WBS you’ll see “Free Report” in the menu. This was created using a template specifically designed for Facebook pages.
Create Landing Pages and Opt-in Forms
Creating a landing page is fairly straight forward. You start by selecting a design template from the many available including countdown timers, webinar registrations, real estate, products etc. There are free and paid versions. I’ve only used the free versions and these worked fine for me. Analytics and A/B split tests are available so you can test and monitor the performance of your pages.
Once you you have selected your template it can be customized to your desired landing page design.
The “Leadboxes” section is where you create forms and pop-ups for your webpages. My forms integrate with AWeber but just about all the popular email marketing platforms are supported. Important note: For the integration with AWeber to work you must first create a sign-up form for your list. This can be a little confusing so check out this post on my blog for a tutorial.
“Leadlinks” and “Leaddigits” are features available on higher membership levels. Leadlinks are pasted into your broadcast emails and allow your prospects to instantly subscribe to your list or register for a webinar. Leaddigits allows you to add some advanced options for the opt-in process.
Need to accept payments online? Until now the whole process has been pretty complicated. Checkouts is a new feature for Pro and Advanced members which allows you to easily add ecommerce functionality to your landing pages. Checkouts integrate with Stripe, a payment gateway which accepts all major credit cards.
The best thing about Checkouts is they are essentially Leadboxes which can be configured to take payments. That means you can set them up for automatic fulfillment of your digital products such as eBooks and video courses.
Here’s an example template with the checkout embedded on the page…
Using With WordPress
By installing the Leadpages plugin (free) you can easily create landing pages and lead magnets for your WordPress site. For a full tutorial see my post “How to integrate Leadpages with WordPress“.
Leadpages Download & Pricing
Actually there is nothing to download (except for the WordPress plugin). Just sign up for an account, login and start building your pages online. I wrote this post to help you get started. Plans start from around $25 per month. Full cost and pricing details can be found here.
Spend any time bouncing around the Web…particularly on Social Media…and you’ll see examples of Leadpages in action everywhere, as it is an essential tool for rapid list building. It’s not the only landing page creator on the market of course…alternative builders include Instapage, Unbounce, Clickfunnels, Megaphone, Convertkit, Optinmonster etc..but it’s a well-established and popular platform with good support. In my opinion it’s easy to use and when you combine it with your email marketing platform of choice provides a powerful lead generation and conversion system. It’s especially useful when used for affiliate marketing. I use it and recommend it.
I hope you found this Leadpages evaluation helpful. Please share if you did.