E-commerce Video Course

Thinking of starting your own e-commerce business? Deciding what to sell and building an online store is a whole lot of fun but it’s really just the beginning. To make sales you’re going to need some marketing knowledge and be able to drive traffic to your store.

This series of training videos shows you how to go about getting your first sale on Shopify, an online store builder used by thousands of businesses around the world. You can try it for free here.

The course includes 20 modules and shows you how to use Facebook Ads for your first sale and then how to scale your business.

Introduction

Part 1 – What to Expect

Part 2 – Where We Are In the World Of E-comm

Part 3 –  Faceless E-comm Is Dead

Part 4 – Infrastructure

Part 5 – Offer Pages

Part 6 – Third-party Apps

Part 7 – Shopping Cart Checkout

Part 8 – Facebook Pixel Intro

Part 9 – Add Facebook Pixel to Your Shopify Store

Part 10 – Advertising Roadmap

Part 11 – Facebook Placements

Part 12 – Who & What

Part 13 – Saved Audiences

Part 14 – Video Best Practices

Part 15 – Video Ad Reviews

Part 16 – Campaign Set Up (1)

Part 17 – Campaign Set Up (2)

Part 18 – Optimizing Forward

Part 19 – Beyond The First Sale

Part 20 – Summing Up

Learn more about Shopify